In fact, according to the survey, over 56 percent of respondents claimed that pop culture trendsetters such as movies, OTT shows, and web series motivated them to learn a new language. Language education has been reframed as something that complements and supports interests and other activities, rather than something that is necessary in a classroom, as India consumes more Korean culture and listens to more K-pop.
This increase can be ascribed in part to the 2021 premiere of the popular TV show Squid Games.
Korean has risen to the top of India's most popular languages, becoming the fastest growing and securely establishing itself as the country's fifth most popular language. Indian millennials and Gen-Z - particularly those between the ages of 17 and 25 - are responsible for the increase of Korean learning in India, influenced by pop culture. Korean leads the language learning growth curve in India We look forward to designing courses for Indian learners and satisfying their language learning needs as they increasingly transition to entertaining and effective virtual learning platforms." "With a youthful India eager to stay connected to local and global culture, we have seen the most traction on Duolingo from the 17 to 25 age bracket, across languages," Karandeep Singh Kapany, Country Marketing Manager in India, said of the 2021 edition of the Duolingo Language Report. It did additional research in India in collaboration with an international data and analytics firm to understand more about the impact of culture on language acquisition. While it took the Duolingo team a while to launch support for Asian languages, now that it has the right infrastructure in place, adding support for new languages has become significantly easier and we’ll probably see the company launch similar courses in the near future.Duolingo (Nasdaq: DUOL) - the world's most popular language learning app - launched the 2021 Duolingo Language Report in India today, revealing language learning habits, attitudes, and perceptions in the country. So adding these languages represents a big growth opportunity for Duolingo in our core English speaking markets.” He also noted that Japanese quickly became the fourth most popular language on the platform.
“There is huge demand among our users in the West to learn Asian languages, with an emphasis on Japanese, Chinese and Korean. “Asian languages are the most requested new courses from Duolingo users and fans,” Duolingo software engineer and research scientist Masato Hagiwara, who was deeply involved in launching this course, told us. This marks the company’s second foray into teaching an Asian language after it launched its Japanese course earlier this year. The popular language learning service Duolingo today announced that has launched support for Korean to its iOS and Android apps.
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